DESIGN PROCESS

RESEARCH

Four women are working together, placing and arranging pink and yellow sticky notes on a whiteboard with a plan or process outlined, including days and tasks for donation, sorting, distribution, and awareness.

Utilize holistic ethnographic research for design challenges through quantitative and qualitative problem solving

Four women are working together, placing and arranging pink and yellow sticky notes on a whiteboard with a plan or process outlined, including days and tasks for donation, sorting, distribution, and awareness.

  • Extensive Primary and Secondary Research

    Ethnographic Research

    • Data collection

    • Surveys

    • Interviews (consumer and expert)

    • Focus Group

    • Cultural Probes

    • Sensory Cues

    Data Collection and Analysis

    Research Affinitization

Ethno-graphic Research

Diagram illustrating the life cycle of a cotton T-shirt, including harvesting cotton, carding and spinning weaving, dyeing, washing, and rinsing. Also features icons for resource extraction, production, distribution, consumption, and disposal, emphasizing the transition from linear to circular economy.
Graph explaining social-ecological systems research methodology, showing a continuum from adaptation to transformation, with descriptive text about system responses to ecological, economic, or social changes.

METHODOLOGY

AffINIZING MIXED METHODS 

A digital infographic with the title 'Interview Affinization' and subtitle 'News Consumption.' The infographic is divided into sections with graphs, charts, and text explaining data related to news consumption, feelings, and opinions about climate change news, including percentages and categories like positive, negative, mixed, and neutral.
Business meeting or workshop with diverse participants in a modern, brightly lit room, some eating snacks, using a whiteboard with notes, and engaging in discussion.

STRATEGIZE

Engage vital stakeholders through tailored communication marrying visual design and data

Business meeting or workshop with diverse participants in a modern, brightly lit room, some eating snacks, using a whiteboard with notes, and engaging in discussion.

  • Campaign Planning

    Fundraising and Promotions

    Grantwriting

    Branding and Social Media

    Copyrighting and Email Design

  • SWOT Analysis

    PESTEL Analysis

    A.U.D.I.O. Analysis

    ERRC Analysis

    Fogg’s Behavior Model

    Value-Proposition Canvas

    Strategy Canvas

    Eisenhower Matrix

    Attributes of Innovation Analysis

    Empathy Maps

    Consumer Profiles

    User Journey Map

    Theory of Change

    Three Horizons Framework

    Community Based Social Marketing

Collage of a website named Conscience Closet's branding and information presentation. The collage includes stock images of a mobile phone, computer screens, website pages, and tags with labels like 'Transparency categories,' 'Resources,' and 'Tags.' Bright blue backgrounds feature large, bold text such as 'CONSCIENCE closet,' 'FAIR FASHION TO FAIR FASHION,' and various supportive words like 'educate,' 'trust,' 'sustainable,' and 'responsible,' in colorful, circular, and tag-like graphics.

PITCH DECKS

A mural in progress on a wall featuring a black and white outline of a face intertwined with abstract patterns, surrounded by colorful stylized foliage and flowing patterns, with painting supplies and a ladder in the room.

FRAMEWORKS and models

A chart titled 'Transparency of Supply Chains' with axes labeled 'Sustainability & Transparency' (x-axis) and 'The Supply Chain' (y-axis). The chart categorizes different entities by their influence and interest levels, with two main sections: high and low influence and interest. It lists entities such as US Government, United Nations, Factories and Suppliers, Uneducated Consumer, Online Marketplaces, Waste Disposal Companies, Textile Worker, Environmental Activists, and Educated Consumer.

VISUALIZING DATA

Open booklet titled 'UNICEF Environmental Footprint and Accessibility Assessment Report' with a smiling child planting a small tree on the cover, and several pages showing charts and data related to environmental impact and energy use.
A mural in progress on a wall featuring a black and white outline of a face intertwined with abstract patterns, surrounded by colorful stylized foliage and flowing patterns, with painting supplies and a ladder in the room.

PRODUCE

Create successful solutions through a diverse design skillset focused on strong narrative throughlines

Three people outdoors near a burning fire on a night with a city skyline in the background. One person in a wheelchair, wearing a green skirt and blue top, points towards the fire. Another person is sitting on a skateboard, wearing a cap, white sleeveless shirt, and shorts, watching the fire. The third person, standing and holding a fire starter, is wearing patterned blue pants and a green and blue jacket, with a smiling face.

  • Graphic Design

    Web Design

    Illustration

    Animations

    Video Editing

  • Microsoft Office (Word, Powerpoint, Excel)

    Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere, Animate, Lightroom)

    Figma

    Canva

    HTML, CSS, and Java

SKILLSET

A magazine page with a cover featuring an octopus illustration and another page with red, stylized text spelling out 'LEX,' both on a background of printed text.

PORTFOLIO

RESUME

Black and white photo of a young woman with curly hair, wearing a sweatshirt, looking to her left, standing in front of a door with an emergency exit sign.