ROBIN

OWENS

A black-and-white illustration of a woman with short dark hair and makeup, with her mouth slightly open. She wears a sleeveless top and earrings. Her eyes are altered with hypnotic spiral patterns. The background is red with black abstract shapes and a red border.

Resume and capabilities

EDUCATION

Seal of Savannah College of Art and Design, featuring a shield with a bee, a lattice pattern, a striped pattern, and a leaf, surrounded by a wreath and the text 'SAVANNAH COLLEGE OF ART AND DESIGN, FOUNDED 1978'.

The seal of New York University featuring an illustration of a person reaching for the stars, surrounded by a wreath and Latin motto.

RECENT PARTNERS

Text that reads 'New Yorkers for Lower Costs' with 'New Yorkers' in black and 'for LOWER COSTS' in blue.

Colorful psychedelic Christmas ornament with text saying 'Happy Holidays' in stylized font inside the circle.

tools

Graphic showing icons of Adobe creative software applications including Illustrator, Photoshop, Animate, InDesign, Dreamweaver, Acrobat, XD, After Effects, Audition, Character Animator, Media Encoder, Bridge, and Acrobat Pro.

Download resume

DESIGN PROCESS

RESEARCH

Four women are working together, placing and arranging pink and yellow sticky notes on a whiteboard with a plan or process outlined, including days and tasks for donation, sorting, distribution, and awareness.

Utilize holistic ethnographic research for design challenges through quantitative and qualitative problem solving

Extensive Primary and Secondary Research
Ethnographic Research
- Data collection
- Surveys
- Interviews (consumer and expert)
- Focus Group
- Cultural Probes
- Sensory Cues
Data Collection and Analysis
Research Affinitization

Ethno-graphic Research

Diagram illustrating the life cycle of a cotton T-shirt, including harvesting cotton, carding and spinning weaving, dyeing, washing, and rinsing. Also features icons for resource extraction, production, distribution, consumption, and disposal, emphasizing the transition from linear to circular economy.

METHODOLOGY

AffINIZING MIXED METHODS

A digital infographic with the title 'Interview Affinization' and subtitle 'News Consumption.' The infographic is divided into sections with graphs, charts, and text explaining data related to news consumption, feelings, and opinions about climate change news, including percentages and categories like positive, negative, mixed, and neutral.

Business meeting or workshop with diverse participants in a modern, brightly lit room, some eating snacks, using a whiteboard with notes, and engaging in discussion.

STRATEGIZE

Engage vital stakeholders through tailored communication marrying visual design and data

Campaign Planning
Fundraising and Promotions
Grantwriting
Branding and Social Media
Copyrighting and Email Design
SWOT Analysis
PESTEL Analysis
A.U.D.I.O. Analysis
ERRC Analysis
Fogg’s Behavior Model
Value-Proposition Canvas
Strategy Canvas
Eisenhower Matrix
Attributes of Innovation Analysis
Empathy Maps
Consumer Profiles
User Journey Map
Theory of Change
Three Horizons Framework
Community Based Social Marketing

Collage of a website named Conscience Closet's branding and information presentation. The collage includes stock images of a mobile phone, computer screens, website pages, and tags with labels like 'Transparency categories,' 'Resources,' and 'Tags.' Bright blue backgrounds feature large, bold text such as 'CONSCIENCE closet,' 'FAIR FASHION TO FAIR FASHION,' and various supportive words like 'educate,' 'trust,' 'sustainable,' and 'responsible,' in colorful, circular, and tag-like graphics.

PITCH DECKS

FRAMEWORKSand models

A chart titled 'Transparency of Supply Chains' with axes labeled 'Sustainability & Transparency' (x-axis) and 'The Supply Chain' (y-axis). The chart categorizes different entities by their influence and interest levels, with two main sections: high and low influence and interest. It lists entities such as US Government, United Nations, Factories and Suppliers, Uneducated Consumer, Online Marketplaces, Waste Disposal Companies, Textile Worker, Environmental Activists, and Educated Consumer.

VISUALIZING DATA

Open booklet titled 'UNICEF Environmental Footprint and Accessibility Assessment Report' with a smiling child planting a small tree on the cover, and several pages showing charts and data related to environmental impact and energy use.

A mural in progress on a wall featuring a black and white outline of a face intertwined with abstract patterns, surrounded by colorful stylized foliage and flowing patterns, with painting supplies and a ladder in the room.

PRODUCE

Create successful solutions through a diverse design skillset focused on strong narrative throughlines

Three people outdoors near a burning fire on a night with a city skyline in the background. One person in a wheelchair, wearing a green skirt and blue top, points towards the fire. Another person is sitting on a skateboard, wearing a cap, white sleeveless shirt, and shorts, watching the fire. The third person, standing and holding a fire starter, is wearing patterned blue pants and a green and blue jacket, with a smiling face.

Graphic Design
Web Design
Illustration
Animations
Video Editing
Microsoft Office (Word, Powerpoint, Excel)
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere, Animate, Lightroom)
Figma
Canva
HTML, CSS, and Java

SKILLSET

A magazine page with a cover featuring an octopus illustration and another page with red, stylized text spelling out 'LEX,' both on a background of printed text.

PORTFOLIO

RESUME

Black and white photo of a young woman with curly hair, wearing a sweatshirt, looking to her left, standing in front of a door with an emergency exit sign.

Four women working together, placing sticky notes on a whiteboard filled with handwritten notes and color-coded headings, likely planning or brainstorming.

MIXED-METHODS RESEARCH

ETHNOGRAPHICRESEARCH

A field-based method that explores how people live, work, and interact with products, services, and environments. In design, it focuses on understanding real-world behaviors, needs, cultural contexts, and meanings through direct observation, interviews, and participation. The goal is to uncover tacit knowledge, routines, and pain points that users themselves may not articulate, so designers can create solutions that are usable, meaningful, and contextually appropriate.

Contextualizing numbers within lived experiences and social meaning

QUALITATIVE

Qualitative research explores human behavior and meaning through open-ended data like interviews, observations, and artifacts to understand context, motivations, and lived experience. In ethnographic research this is performed by immersive fieldwork to capture cultural norms and everyday practices from the insider’s perspective

INTERVIEWS

Consumer Interviews Understand consumer opinion by conducting specified interviews, developing a guide which target key demogrpahics

Expert Interviews Connect with industry and academic experts to gain unique insights and expand understanding

OBSERVATION

Focus Groups Allows longer conversations with consumers in a collaborative context

Sensory Cue Understand user design preference through tactile interaction and sensory input

Cultural Probe Explore demographic specific preferences through the consumer’s eyes

QUANTITATIVE

Quantitative research in ethnographic studies involves measuring and analyzing numerical data to identify patterns, frequencies, and correlations within cultural or social contexts. Researchers collect structured data then apply statistical methods to quantify relationships and test hypotheses grounded in ethnographic insights.

SECONDARY RESEARCH

Utilize existing secondary research to understand consumer market, opportunity areas, and stakeholder engagement.

SURVEYS AND DATA COLLECTION

Develop survey design and target plan which can engage necessary users and prioritizes key research questions to expand knowledge of opportunity areas

METHODOLOGY

The 7 C’s for Sustainable Design

A NEW DESIGN THEORY FOR TRANSFORMATIONAL CHANGE

By Robin Owens

Learn more

Flowchart illustrating a cycle for a sustainable future, beginning with collective, contextual, and collaborative efforts, facing challenges, and leading to innovation and sustainability.

affinizing mixed-methods

1.

Coding Quantitative Research

2.

CLUSTERING SIMILAR POINTS

3.

Determining Insights

Group of people attending a presentation or workshop in a modern, brightly lit room. Some are sitting on round stools, while a woman writes on a whiteboard with charts and notes. Large screens are visible in the background.

STRATEGIZE

RESEARCH APPLICATION

Ethnographic research is translated into actionable design strategies by synthesizing insights into clear frameworks and models that guide decision-making and prioritize human needs. Then we craft persuasive pitches, polished presentations, and concise data visualizations that communicate those strategies with clarity, impact, and sustainable design principles.

FRAMEWORKS AND MODELS

Frameworks and models translate design intent into actionable decisions by structuring information, clarifying priorities, and aligning stakeholders. They turn complexity into repeatable processes that guide research, ideation, and implementation.

A diagram showing different external forces impacting the Earth, including Political, Economic, Social, Environmental, Technological, and Legal factors, connected by dashed lines. A paper airplane labeled 'Innovation' points toward the forces, representing a tool for identifying external influences on ideas or organizations.

Visualization of P.E.S.T.E.L. Framework

Stakeholder Engagement Maps

Visualize who influences or is affected by a project, their needs, influence level, and communication preferences. Use them to prioritize outreach, tailor messages, and reduce risk from overlooked stakeholders.

ERRC analysis (Eliminate-Reduce-Raise-Create)

Surface strategic shifts by asking which factors to eliminate, reduce, raise, or create. Useful for product positioning, service design, and reframing user value.

Empathy Map

An empathy map is a simple, visual tool that helps teams understand users by organizing what they say, think, do, and feel. Use it to align design decisions with real user needs and motivations.

Strategy Canvas

This canvas measures design solutions along a specialized set of criteria to compare and contrast insights from mixed-methods research.

Theory of Change

A theory of change design tool is a structured framework that maps how specific activities and resources are expected to lead to short-term outcomes and long-term impact, making assumptions and causal links.

Eisenhower Matrix

The Eisenhower Matrix organizes tasks into four quadrants by urgency and importance to prioritize work that drives design impact. It helps teams focus limited resources on high-impact activities while delegating or scheduling less critical tasks.

A.U.U.D.D.I.O. Analysis

Categorize tasks by urgency and importance to focus limited resources on what moves the design forward. Helps teams avoid busywork and schedule deliberate time for strategic design activities.

Persona Development

Personas illustrate potential users for a design solution, identifying pain points, goals, and needs in order to best serve the targeting consumer base.

Fogg’s Behavioral Model

Fogg's behavioral model identifies how behavior change can be achieved by manipulating motivation, ability, and prompts, guiding designers to make desired actions easier and more appealing.

Attributes of Innovation

A model for assessing innovation—evaluates relative advantage, compatibility, complexity, trainability, and observability. Scoring each attribute on clear, weighted criteria enables objective comparison across ideas and guides resource allocation toward the highest-value opportunities.

Value Proposition Canvas

The Value Proposition Canvas is a tool for assessing innovation by evaluating relative advantage, compatibility, complexity, trainability, and observability. Scoring each attribute with clear, weighted criteria enables objective comparison across ideas and guides resource allocation toward the highest-value opportunities.

DESIGNING ENGAGING

PRESENTATIONS

PITCH DECKS

A flat-screen computer monitor turned on, displaying a blank white screen and sitting on a black stand.

Gradient background transitioning from teal to dark blue with white cursive text.

CAMPAIGN PROPOSAL

PRODUCT PROPOSAL

RESEARCH PROPOSAL

Event poster titled "Thesis Defense" for Robin Owens, scheduled for November 10th, 2023. The poster features a stylized illustration of a robotic arm holding a megaphone, with a dark blue background. Text highlights the thesis topic: "Harnessing Multimedia Storytelling and Online Narratives for Transformational Climate Action." Additional information includes the logos of SCAD Design for Sustainability and the University for Creative Careers.

Slide titled "Today's Agenda" with five numbered items: 1. Thesis Overview, 2. Literary Review, 3. Methodology, 4. Affinization, 5. Design Solution, with descriptions under each item.

A person holds a smartphone displaying a badge with a QR code, with two more identical badges hanging. The background features a large blue and white sign with the word 'CONSCIENCE' and the word 'closet' in smaller font. There is a laptop open showing a website with events, workshops, and lectures about environmental issues.

Colorful digital collage with phrases promoting ethical and sustainable fashion, including words like 'educate', 'conscious purchase', 'verify for you', 'build trust', 'fair trade', 'responsible', 'wear ethical', and 'stay curious', set against a blue background.

A collage of website pages and a laptop displaying a website named CONSCIENCE CLOSET, which focuses on transparency and sustainability in the fashion industry.

A digital infographic titled 'Conscience close' with sections on transparency categories and levels of transparency, featuring icons for water consumption, waste management, factory efficiency, and organic sourcing, and badges for transparency levels.

A webpage screenshot for Conscience Closet, featuring bold blue colors, with the words "FAST FASHION TO FAIR FASHION" and navigation options at the top, including "ABOUT," "CREDENTIALS," "EDUCATION," "MEMBERSHIP," "CONTACTS," and "SEARCH."

Screenshot of a website with blue and white theme called 'Conscience Closet'. The website features sections titled 'Waste Management', 'Water Consumption', 'Organic Sourcing', 'Labour Conditions', and 'Factory Efficiency'. It discusses transparency categories related to sustainability and responsible sourcing, with a sidebar outlining transparency requirements and a footer with contact information and social media links.

Computer screen displaying a webpage titled 'CONSCIENCE' with the subtitle 'LABOUR CONDITIONS' displayed prominently. Two tags hanging in the background with the words 'CONSCIENCE' and 'conscience' are also visible, along with informational text explaining the organization's mission related to transparency in supply chains.

A digital graphic with a large blue arrow pointing to the right, containing the text 'CONSCIENCE' in large blue letters with a smaller white 'close' overlaid, and 'Future Plans' next to it. Below the arrow are three icons in a row: a cloud with a mobile phone and a megaphone representing 'Social Media Campaign,' a gavel and paper for 'Endorse policy,' and two hands high-fiving for 'Partner with slow and fast fashion.' Each icon is accompanied by a paragraph of descriptive text.

Infographic showing public opinion estimates on climate change in the US, 2022. Two doughnut charts illustrate that 74% of Americans support climate-mitigating policies, while 40% believe others share this view, highlighting a 34-point gap in perception.

A research methodology infographic showing a scale from adaptation to transformation, with explanation of social-ecological systems' ability to learn, adapt, and transform in response to ecological, economic, or social change.

Slide from a presentation titled 'Interview Affinization' with three steps outlined: Step One - Coding quantitative research, Step Two - Clustering similar points, Step Three - Determining insights. The slide includes a sample interview question with numbered and lettered responses, and a chart with colored sticky notes categorized by question, feeling, and discussion.

A chart titled "Secondary Research" with six sections on perceptions of global warming—Alarmed, Concerned, Cautious, Disengaged, Doubtful, Dismissive—each with illustrations and summaries about people’s beliefs and attitudes on climate change.

Survey results page showing two pie charts of responses regarding frequency of talking about climate change online and offline. The left chart details how often people come across climate change in the news, with categories from 'Rarely' to 'Very frequently.' The right chart shows how often people discuss climate change, with categories from 'Never' to 'Occasionally.'

A research methodology chart titled 'Social-Ecological Systems' with a spectrum ranging from 'Adaptation' to 'Transformation', describing the system's ability to learn, adapt, and potentially create new systems in response to ecological, economic, or social changes.

Presentation slide titled 'Today's Agenda' with five numbered items: 1. Thesis Overview, Spheres of Interest, Research Questions; 2. Literary Review, Secondary Research, Case Studies; 3. Methodology, Research Methodology, Theory of Change, Research Methods; 4. Affinization; 5. Design Solution.

Survey results displaying two pie charts about climate change discussions and news exposure, with responses percentages and question descriptions.

Infographic showing public opinion estimates of climate support among Americans in 2022, with two circular charts and the text 'Secondary Research' and 'Pluralistic Ignorance.'

A digital graphic titled 'Expert Interviews' featuring headshots and names of five individuals along with their titles and affiliations, including Yale Program on Climate Change Communication, Good Energy, Climate Central, University of Manitoba, and Sangi.

Digital graphic design poster with a dark blue background promoting a thesis defense event. Features a virtual reality headset and a hand holding a megaphone, with white and light blue text about harnessing multimedia storytelling for climate action, scheduled for November 10, 2023, by Robin Owens at SCAD University.

A digital graphic titled 'Expert Interviews' with headshots of five individuals and their names and titles, including Joshua Low, Alisa Petrosova, Julia Diggs, David Camfield, and Marc Mueller. The graphic displays logos of various organizations related to climate change and energy.

A detailed infographic about climate change conversations, highlighting social circles, circumstances, conversation elements, and Americans' attitudes towards climate change.

Screenshot of a presentation slide titled 'Interview Affinization' discussing coding quantitative research, clustering similar points, and determining insights. The slide shows steps with detailed text and a visual matrix of media sources, their types, and favorable or unfavorable feedback.

A chart titled 'Secondary Research: Global Warnings Six Americas' displays six categories with related illustrations and descriptions: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive, regarding beliefs about climate change.

Colorful infographic promoting sustainable fashion. Includes words like 'educate,' 'consious purchase,' 'verify,' 'build trust,' 'fair trade,' 'responsible,' 'wear ethical,' 'sustainable,' 'ensure,' and 'here to hold them accountable' in overlapping speech bubbles and shapes on a blue background.

A colorful graphic with various words and phrases related to ethical fashion, sustainability, and responsible shopping, such as 'conscious purchase', 'educate', 'verify for you', 'build trust', 'fair trade', 'responsible', 'wear ethical', 'sustainable', and 'stay curious,' arranged around the phrase 'fast fashion to...' in large white letters on a blue background.

Digital promotional image for Conscience Closet featuring lanyards with badges, a smartphone with a QR code, and a laptop screen displaying event information and workshops.

An image of a website called Conscience Closet, featuring bold and eye-catching colors like blue and white. The website promotes transparency and responsible fashion, highlighting certification information and features about fair trade and sustainability.

Close-up of a smartphone displaying a QR code for a consciousness close app, with hand holding the phone against a blue background. There are tags hanging that promote consciousness close.

Computer monitor displaying a webpage titled 'Conscience' with a section labeled 'Labour Conditions', alongside two hanging badges with icons and text related to sustainability and supply chain transparency.

Screenshot of the Conscience Closet website homepage, featuring sections on transparency categories like waste management, water consumption, organic sourcing, labor conditions, and factory efficiency, with a blue and white color scheme.

A digital infographic about conscience closet, featuring sections on transparency categories and levels of transparency, with icons representing water consumption, waste management, factory efficiency, organic sourcing, and labor conditions.

A digital graphic with a blue arrow labeled 'CONSCIENCE close' pointing to the right. The arrow contains the text 'Future Plans' and three icons with descriptions below: a social media campaign icon, an endorse policy icon, and a partnership icon with brief descriptions.

DATA VISUALIZATION

EDUCATION

Using data visualization to educate and spread awareness

UNICEF Environmental Footprint Report and Carbon Neutrality Education

Distributed to both high-level stakeholders and over 13,000 internal agency employees to spread awareness on organizational activities and education around environmental footprint

A silver desktop computer with a black screen and a standard stand.

Open UNICEF environmental report with a smiling child on the cover, showing environmental data, charts, and statistics inside.

OUTREACH

Using data visualization to engage stakeholders and encourage action

Richmond Community High School 'Meet our Village’ Campaign

Communication through both print and digital means to target high-level donors and general public, generating upwards of $40,000 in donations over a 7-week campaign for Friends of Richmond Community High School 501c3